Mitsubishi
he People's Republic of China, once a backward agricultural country and is now one of the great economic powers in the world export champion and holder of the title in 2009, has discovered a new export market for themselves. It's about cars. Automobile manufacturers from China have so far not enjoyed particularly good reputation in the Western industrial nations. This was due not least to the advance of the manufacturer Brilliance China Auto, whose attempt to conquer the European markets, the poor performance in crash tests in 2007 failed. The rectified in the meantime Models range in the opinion of security experts also far from being up to European and Western standards. These and other problems go to the Chinese manufacturers through joint ventures and know-how transfer with major European and American manufacturers like GM, Volkswagen and BMW. This fear, supporters of the Chinese policy of expansion is not new competitors to draw big, but see them as competitors for the strong brands of the Japanese and South Koreans on the domestic markets. Advantage is that by participating in automobile manufacturers in China once the market share of Mitsubishi, Toyota and Co. can be reduced, while profits in the rising market share of China's financial models. So it is not surprising that the largest Chinese automobile manufacturer Brilliance China Auto, Shanghai Automotive Industry, and the Nanjing Automobile Group strong joint venture partner of BMW, GM, VW, and the MG Rover Group are. Medium term, the German car importers see the Chinese as coming star in the German automotive heaven.
Development and Perspectives
For the car manufacturer from China is their most effective selling point to the comparatively low price. In order to take to the tarnished image from the recent crash tests, and second, the lower recognition of Chinese brands are compensated. However, this is to realize always depending on customs duties and taxes. The latest crash tests by ADAC saw a model of Brilliance even in 3 of 5 stars. The second major thrust is to succeed even in 2010. Also still in the niche market segments trapped electric car or hybrid vehicle to serve the Chinese in the future stronger. The automobile manufacturers from China are confident that these markets will grow in the foreseeable future in Europe and the United States and want to participate in this development as early as possible and benefit. As can support the manufacturer to both a broad and still-growing market and demand especially in so far penetrated markets (especially Middle East, Africa and some Eastern Europe), as is growing, they feel ready for the next leap to Europe . According to Daniel, although the market remains Hauptabsatzort, but the collection of European and U.S. market share so far was an integral part of its growth strategy. In total, there are currently more than one hundred manufacturers of automobiles in China. Experts assume that remain after the consolidation with mergers and other forms of mergers twenty automobile manufacturer from China. The course is there, set clear and typical of the Chinese Macroeconomic development. Growth, growth and further growth.
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March 16, 2008 (5:26 pm)
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March 16, 2008 (5:26 pm)
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